Top 4 Multi-Platform Social Media Posting Tools in 2025

Whether you’re handling 5 or 15 social media pages across different platforms, there will come a time when manual posting won’t be enough. Content can pile up, posting schedules won’t be followed, and some pages can become inactive.

If you’re looking for a solution to keep your social media pages active without investing a fortune, we’ve got your back. In this article, we’ll explore the top 4 social media marketing tools you can use for easy multi-platform posting. Let’s begin!

Why Are Social Media Posting Tools Important?

Social media posting tools aren’t just about convenience—they’re essential for making content publishing more strategic and impactful to audiences. Below are some of the top reasons why you need to try a social media posting tool today:

1. Scheduled posts

Whether you’re running a brand page on Facebook, Instagram,  or X, social media posting tools help ensure that your page remains active even when you’re not there. By scheduling posts, you can easily plan, organize, and queue your content for automatic posting across different platforms with ease. 

2. Client collaboration

If you’ve ever experienced difficulties communicating with a client, social media posting tools can make your life easier. These apps are specifically built with client and team collaboration features, such as approval workflows and review management tools for more efficient content creation and posting.

3. Performance reviews

With so much content and brands to balance, it’s sometimes difficult to assess your social media performance. Publishing tools help provide accurate engagement and analytics reports that help you assess which strategies work better than others. 

4. Content library

Whether you’re creating or reusing previous social media graphics, a content library helps with storing assets like Brand Kits, so you can easily reuse your brand’s specific color schemes, fonts, and even logos. 

What’s more, some social media publishing tools also come with a handy AI Images tool that can help you generate relevant and creative images for more effective visual content. 

4 Best Social Media Apps to Manage Your Brand Accounts: Feature Breakdown

For a quick look at the different features of each social media posting tool, we’ve compiled a comparison table below:

	SocialPilot	CoSchedule	AgoraPulse	PosterMyWall
Top posting features	☑️Analytics ☑️Team collaboration ☑️Manager Approval ☑️Bulk scheduling	☑️Social profiles ☑️Calendars ☑️Best Time Publishing ☑️AI Project Templates	☑️Post scheduling ☑️Social inbox ☑️Google Analytics integration ☑️Integration with graphic design tools	☑️Content calendar ☑️AI tools (text-to-image, caption writer, etc.) ☑️Post scheduling ☑️Team collaboration ☑️Brand Kits ☑️1M+ free and customizable templates for graphic designs
Learning curve	Easy	Fair	Slightly advanced	Very easy, highly recommended for beginners
Device compatibility	☑️Mobile ☑️Desktop	☑️Mobile ☑️Desktop	☑️Mobile ☑️Desktop	☑️Mobile ☑️Desktop

The Best Multi-Platform Social Media Posting Tools Online

Below, we’ll go over the top-rated social media posting tools you can use for multi-platform content publishing:

1. SocialPilot

Overview

SocialPilot is a social media management and scheduling platform specifically made to help brands and businesses optimize their online performance. While the app offers common marketing features like analytics and reporting, SocialPilot mainly focuses on social media scheduling and publishing. 

Key features

• White label reports for customized reports
• Client approval for streamlined workflows
• AI credits for generating post ideas and captions

Supported platforms

Facebook, Instagram, TikTok, Twitter, LinkedIn, Threads, YouTube, Pinterest, Google Business, and Bluesky

Pros and cons

Pros	Cons
✅Specific plans for agencies available	❌Limited graphic design features
✅Robust client management features	❌Pricier subscription plans with no free version available
	❌Lack of social listening features for monitoring online brand performance

2. CoSchedule

Overview

CoSchedule is an online marketing tool often used by brands and businesses for organizing marketing activities, including social media publishing. Specifically, CoSchedule provides users with a comprehensive marketing calendar in one centralized dashboard.

Key features

• Drag and drop calendar for scheduling tasks and content
• AI Project templates for various visual content needs
• Social inbox for convenient replying to audience engagement

Supported platforms

Bluesky, Facebook Pages, Google Business Profile, Instagram Business and Creator, LinkedIn Pages and Profiles, Mastodon, Pinterest, Threads, TikTok, Twitter, and YouTube Shorts

Pros and cons

Pros	Cons
✅User-friendly calendar for visually organizing marketing campaigns	❌Limited graphic design features
✅Integrations with other CRM tools available	❌Pricier plans for larger teams/agencies
✅Free version available

3. Agorapulse

Overview

Agorapulse is another social media management platform best suited for larger teams/agencies handling multiple clients and brands at once. Agorapulse specifically stands out for its analytics features for increased engagement and performance tracking. 

Key features

• Unified publishing calendar for viewing all past and upcoming posts
• Basic Social Media ROI for simplified Google Analytics reports
• Team workflow for easy team collaboration

Supported platforms

Facebook, Instagram, LinkedIn, Twitter, Threads, Pinterest, TikTok, YouTube, Google Business Profile, Bluesky, and Reddit

Pros and cons

Pros	Cons
✅Centralized dashboard for managing all social media engagement	❌May be more advanced for beginner users
✅Advanced analytics reports	❌Limited graphic design features
	❌Steeper learning curve

4. PosterMyWall

Overview

PosterMyWall is a social media management tool that’s user-friendly and complete with comprehensive marketing features. On top of its extensive library of free and customizable templates, PosterMyWall also offers various handy publishing tools, including a Content Planner.

Key features

• AI Writer for more efficient and creative social media captions
• Direct publishing to social media for automated posts
• One-click resizing tool for reusing visual content
• Brand Kits for convenient storing of logos and fonts

Supported platforms

Facebook, Instagram, TikTok, X (formerly Twitter), Pinterest, LinkedIn, YouTube, Threads, and Google Business Profile

Pros and cons

Pros	Cons
✅User-friendly social media management and marketing tools	❌Management features may be limited for large-scale teams and agencies
✅Built-in drag-and-drop editor for easy content creation
✅AI toolkit for efficient and more creative visual content

Most Recommended Social Media Tools for Multi-Platform Posting: Pricing Chart

For your easy access, we’ve compiled the different pricing plans of the top social media posting tools you can find online:

Monthly pricing plans	SocialPilot	CoSchedule	Agorapulse	PosterMyWall
Starter plan	Essentials($30)	✅Free Calendar	✅Free version available	✅Free version available
Mid-tier plan	Standard($50)	Social Calendar($29)	Standard($99)	Premium($9.95)
Top plan/s	Premium($100) Ultimate($200)	Agency Calendar($69)	Professional($149) Advanced($199)	Premium Plus($29.95)
Trial period	14-day free trial	14-day free trial	30-day trial	14-day free trial

Which is the Most Effective Multi-Platform Social Media Posting Tool?

When it comes to social media posting tools, there’s no one-size-fits-all solution. Although some of these apps share similar features, the best choice will depend entirely on your needs. That said, we’ve compiled a quick list of recommendations that can help you choose the top online publishing tool for you:

Tool	Best for	Why we recommend it
SocialPilot	Multiple clients, large agencies	Bulk scheduling and unlimited users features
CoSchedule	Large teams	Easy-to-navigate central hub with robust team collaboration features
Agorapulse	Customer Relationship Management	Advanced audience engagement features and seamless integration with other CRM apps
PosterMyWall	Social media management, marketing, and graphic design	Highly user-friendly and comprehensive features for various management and marketing needs

Optimize Your Social Media Posting

By thinking of effective strategies, investing in creative content, and leveraging online publishing tools, you can transform the way you run your social media pages in no time. Say goodbye to inconsistent posting schedules and say hello to an increased digital presence. Try out one of these top-rated social media publishing tools today and see what fits your brand best!